Portfolio

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Capturing the eye is a key to driving awareness.  This print campaign, in conjunction with email content marketing, social media campaigns, and direct mail, generated outstanding attendance with 30% new attendees - as well as lots of compliments! 

Developing an awareness campaign when you have many divisions and many messages to communicate can be difficult - the key is getting to the point in a meaningful manner! 

We provide advertising planning, budgets, and management of creative for one of Canada’s largest supply chain companies. We can do the same for you. 

Relating to your audience while positioning your value is key in advertising.  This campaign reached corporate event planners - great hero shot! - and illustrated the show value in a few sentences.   

A clean and effective creative goes a long way.  This campaign was an extensive first year awareness campaign which included print advertising, email marketing, digital, organic and paid social, and direct mail.  It was truly successful by bringing over 10,000 people at the inaugural tradeshow. 

Content is key to any multi-platform marketing campaign, but especially with marketing automation.  These examples around road safety provided valuable content for customers and prospects reinforcing the brand message while achieving results on social media. 

When you are advertising to a very busy niche BtoB market, you need to get to the value fast! Whether through snail mail, digital, social or PR, we can reach your audience and get results. 

  Communicating your value when the industry sees you as a commodity can be challenging.  An effective awareness campaign can easily spread the word - and keeping in mind your audience language is very is important. 

Social media strategy is about leveraging who you know, acquiring those you don't, while executing your thought-out plan and communication value intentionally.  We have given several presentations on how to implement best practices to reach your audience and manage social media for a variety of clients.

Understanding your demographics and personas within your target audience is important.  We customize the message for each segment an ensure that the communication they receive is the right one.

We have extensive experience with acquisition communications, including process best practices, announcements, and ongoing employee and customer retention initiatives. 

Corporate branding can mean the redesign of your entire brand, or simply a refresh of your proposals and presentations - ensuring your brand is being represented consistently across all channels. 

Whether Google AdWords, LinkedIn, Facebook, Pinterest, Twitter or the like, finding new eyeballs is the name of the game.  We've managed tons of very successful campaigns - InMail, videos, and stories etc.-  for clients to achieve their objectives. 

Practical Marketing Group works with expert IT partners to develop your website to have right searchable content, the right structure, and that the technical aspects are in place to achieve optimal visibility.

From overall strategy to development of specific marketing, communications, and branding tactics to reach your objectives, we’ve done it successfully for many clients.  Ask how we can customize the right campaigns and tactics for you.  

Developing the right value content for ongoing communications and PR is imperative, here is a sample of what we developed with a client, and their content connections. 

It is important to update your brochures periodically, not only to refresh your brand, but to ensure your message and product positioning is the right one.  And that everyone is on the same page. 

Practical Marketing Group supports charitable organization whenever possible with newsletters, marketing and the like - whatever is needed.  

With over 20 years of modifying US campaigns for the Canadian market - and vice versa - we understand the important subtleties of these distinct audiences and can help you convey your message effectively.